A brand identity and launch film for a climate conscious startup
Challenge
Vavoom was entering the highly competitive vehicle leasing market with a mission to accelerate the transition to electric vehicles. As a new business, it needed a distinctive brand that could stand apart from established competitors, communicate its climate-conscious values and bring energy to a sector often dominated by corporate identities.
Solution
As Creative Director, I led the development of a brand identity built around movement, optimism and personality. Inspired by road markings and the idea of forward momentum, we created a flexible visual system combining a dynamic logotype, playful illustration, motion design and a fresh colour palette. Every element was designed to work cohesively across digital, print and animation, giving the brand a recognisable and engaging voice from day one.
Result
The identity gave Vavoom a clear point of difference in a crowded market, helping establish the business as a confident new player and reinforcing its ambition to become the UK's first carbon-positive vehicle leasing company. The motion-first approach ensured the brand felt as energetic in animation as it did in static applications, creating a flexible identity that could grow alongside the business.
