A bold campaign identity that united organisations around the world behind one clear message: a strong Global Plastics Treaty is essential to end plastic pollution.
Challenge
As negotiations for a legally binding UN Global Plastics Treaty gathered momentum, an international coalition of environmental organisations needed a campaign identity that could unite voices from around the world. The challenge was to create a bold, flexible brand that communicated urgency and optimism in equal measure, helping campaigners, advocates and partners speak with one clear, recognisable voice across a global movement. Plastic pollution is a worldwide issue, and the campaign needed to reflect the scale of that challenge while remaining accessible to audiences everywhere.
Solution
As Creative Director, I led the development of a visual identity designed to cut through the noise of international campaigning. We created a confident graphic language built around bold typography, high-impact messaging and a flexible toolkit that could adapt across social media, events, reports and advocacy materials. Every element was designed to empower campaign partners with clear, consistent communications while creating a visual identity that reflected the ambition and collective energy of the movement.
Result
The identity became a shared platform for organisations campaigning for an ambitious Global Plastics Treaty, helping unify communications across international advocacy efforts. By creating a flexible and recognisable campaign system, the project demonstrated how strategic design can bring together diverse organisations around a common cause, amplifying their collective voice and strengthening calls for global action on plastic pollution.
