Greenpeace required a distinctive brand identity for their vital campaign, with the aim of reaching a worldwide audience and inspiring the necessary change for our planet. The branding had to be iconic, easily identifiable, and have a global impact.
The prevalence of plastic in our world is alarming as it causes harm to the environment, human health, and contributes to social injustice. It is a major contributor to the climate crisis and the loss of biodiversity.
The objective of this campaign is to promote the adoption of a legally binding agreement among nations to eliminate plastic pollution throughout its entire life cycle, thus safeguarding the environment and human well-being.
