Bolton Family Hubs needed a lively and engaging identity that would resonate with families in the area. The brand is filled with playful energy and character, designed to be welcoming and approachable for all age groups. The family hubs are a vital source of support for the whole community of Bolton. The brand was designed to be as inclusive as possible so everyone felt welcome, and to encourage as many people as possible to access the help they need.
The type mark is both friendly and modern, reflecting the program's forward-thinking approach. A friendly character illustration paired with a modern sans serif that is easily readable across various media, ensuring accessibility for all users, including those with visual impairments. The type mark is complemented by subtle character elements that tie back to the brand’s playful nature, making it both distinctive and relatable.
We created a system of illustrated characters based on the simple geometric shapes from the brand toolkit. The little guys are illustrated and animated doing a variety of activities based on things families can do at the Hubs. From painting and playing football, to reading and spending time on laptops, they give the families of Bolton a taste of what they can expect by getting involved. They are also used way-finding and signage, and on print and digital communications, acting like a welcoming face of the brand.
