A bold brand identity for an independent games studio, capturing its rebellious spirit through expressive design, dynamic motion and a personality-led visual system.
Challenge
Radical Forge had grown from an ambitious indie studio into one of the UK's most respected game development teams. The brand needed to reflect that evolution—expressing the studio's confidence, creativity and unconventional culture while standing apart in a crowded games industry. The challenge was to create an identity that celebrated the team's personality as much as the games they make.
Solution
I led the creation of a bold new visual identity inspired by the studio's values of creativity, authenticity and fearless thinking. We developed a distinctive graphic language with quirky illustration, expressive typography, energetic motion and a flexible design system that could live across digital platforms, recruitment, events and marketing. At the heart of the identity is Flip – a skateboarding, gaming, music-loving raccoon who embodies Radical Forge's playful, rebellious spirit. Used across presentations, social media and merchandise, Flip became the personality of the brand, giving the studio a distinctive identity that could grow alongside the business.
Result
The rebrand gave Radical Forge a visual identity that matched its reputation within the games industry and supported the studio's next phase of growth. Rolled out across its website, social channels, recruitment and brand communications, the identity helped position Radical Forge as a progressive, people-first games studio—demonstrating how strategic design can express culture, attract talent and build a brand that feels as distinctive as the work it creates.
