Creating a brand with character is all about digging deep into what makes the organisation tick; what gets them excited and the values they live by? Through in-depth brand workshops we found that the defining character for Radical Forge was just as much about their irreverent and rebellious attitude, as it was their technical expertise.
Portraying the character and personality of a brand is always important, but with this brand: it was crucial! We explored a range of ways to do this combining type, iconography and illustrated characters and ended up settling on the use of a brand mascot as a primary brand element.
That mascot is Flip! He’s a skateboarding, gaming, music-loving raccoon! He came to symbolise the Radical Forge personality and personify the anarchist attitude of the brand. He can be found flipping an ollie on a presentation, zooming around some social posts, or adorning branded merch, and maybe he’ll even make it into a game one day!
